The Internet giant Google announced Friday the acquisition of the British company spider.io specializing in the detection and fight against piracy to online advertising.
"Advertising is helping to fund the digital world," said media reports, an official Google advertising services, in a message on its website advertising Double Click.
"This ecosystem can flourish only if advertisers can buy (in space) online media being certain that their advertisements affect real people, they see that the results are based on a real interest," says there.
Advertisers typically pay for their online advertising based on the number of clicks they generate, supposed to reflect the interests of users.
Some hackers distort the system by triggering automatic clicks mass from infected computers that can detect spider.io.
Google plans to integrate this technology to its fixed advertising and video products, according to reports.
Internet group and provide an additional guarantee its advertisers on the reliability of its traffic statistics, and therefore bills they perform. Financial terms of the transaction were not disclosed.
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